Digital Signage Industry Information

Digital signage is a form of out-of-home advertising in which content and messages displayed on an electronic screen, or digital sign, can be changed without modification to the physical sign, typically with the goal of delivering targeted messages to specific locations at specific times. Digital signage offers a superior solution compared to traditional printed signage.

Below are a few reasons why the digital signage industry is exploding!

• With the proliferation of Tivo/DVR type of devices, there is no means to measure the reach of traditional television commercials.
• Static ads such as billboards, newspapers, and magazine are no longer effective in the MTV/Ipod world we live in.
• 70% of purchasing decisions are made at the point of sale.
• Items promoted through digital signage demonstrate an increase in sales by 20%-200% depending on the frequency and duration of the promotion.
• Digital signage infrastructure can be leveraged to run multiple applications such as distance learning and remote product promotions.
• Digital signage displays make stores appear more progressive and contemporary.